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Architecture of a Web crawler.

Image via Wikipedia

by Craig Lerner

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

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Sep
03

The Truth About Web Design

Posted by: acarmen1 | Comments (0)
The Wikipedia Main Page on Internet Explorer 8...Image via Wikipedia
by Computer Geek

Web design’s most important rule is to make sure your site performs under any condition such as different web browers. Not everyone uses Internet Explorer anymore. You also want to keep fancy graphics to a minimum. This can be overwhelming to your site’s visitors. Keeping your site simple is what attracts attention.

These are the rules of a good website design

1) Avoid splash pages if you want you site to load at a faster rate.

Splash pages are popular with most sites today but many of them have a lot of images and graphics that can slow down your computer. These lavish images and graphics don’t really have a purpose. They’re just fancy additions. What you want to keep in mind is how to keep your visitors on the site and having to many or “loud” graphics can send them away.

2) Avoid banners

Many site owners use banners on their page for commissions but many also have a lot of banners that just make your site look tacky. Too many ads and banners will just send your visitor’s off to your competitors site. Replace your banner ads with affiliate links to money producing products that will not show as ads and bring you more of a profit.

3) Make your site’s navigation easy

Navigating around your site should be simple enough for anyone to use. You want to keep you navigation simple by not using flash menus or multi-tiered menus that can easily confuse people. If it’s too hard for someone to navigate, they’ll just find another site to go to. Including a site map on your site will make it easier for a person to find what they want.

4) Make it easy for your visitor to know where they are

When a visitor to your site looks through all your web pages, they may not know where they are on the site so making it clear where they are is important. They will then know where they are without feeling lost. Just make sure each page has a clear title and your hyperlinks have a different color when it’s been visited. If your visitors are confused, they’ll leave.

5) Use less audio

Don’t irritate your visitors by adding too much audio or repeating it continuously. This will only make them leave. Music can amplify a visitor’s experience but you want to make sure you use your audio adequately. To do this, don’t repeat the music or audio and give your visitor’s control by allowing them to change the volume or to turn it off. Doing this will give your repeat visitors.

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