Website Traffic: Not All Visitors are Equal
ByPeople talk incessantly about – gaining more website traffic – but they rarely mention that a site really needs targeted website traffic. The only way to have a successful site is to court targeted website traffic — or people who keep coming back to your site, visiting one page after another.
The only way your site can be successful is if the visitors find your information useful. For example, consider browsing for books on Amazon.com: when you buy a book, the site gives you suggestions for other books in that category. The company figures that if you bought one book on a specific subject, others on similar subjects might interest you. You’ve just been targeted. While targeted website traffic won’t give you guaranteed traffic, it will increase your chances of reaching the correct audience.
Now, targeted website traffic doesn’t mean guaranteed traffic — just a strong possibility of more website traffic. You don’t want to lure anyone and everyone to your site. Internet loiterers take up space.
Randomly luring people is the difference between displaying magazines for people to leaf through or snagging a loyal customer who returns to buy each month.
Keywords are the building blocks when it comes to traffic, whether its paid or free traffic. Because searching on the internet is driven by people typing in what they are looking for, they have to use words to describe what it is they want. They can’t use their hands or facial gestures, it has to be words. For example, if they wanted big furry dice that they could hang in their car, they will type associated words into their preferred search engine to seek out what they want.
This is where psychology comes into play. Do they type in -fuzzy dice,- -car dice,- -hanging dice,- -rearview mirror dice,- -fuzzy car dice,- or none of the above? What if they can’t spell right and type -fuzy dice-? What if they don’t know whether -rearview- is supposed to be one word or two? You want the money from the -rear view mirror dice- people just as much as you want the others. Keywords are all about improving your odds.
So what else are you selling along with your fuzzy hanging rearview mirror car dice? You can’t get targeted website traffic if you don’t know who you’re targeting, so figure out just what kind of site you have. Should car dice should be sold at a car accessories site, a weird gifts site, or a kitsch site? They should be sold on a site that has other merchandise that will appeal to the fuzzy dice people-like fuzzy steering wheel covers, or even animal print clothing, if it’s a retro shop. That approach will get you more website traffic.
Nobody can give you guaranteed traffic. Internet traffic is like the stock market — you can make predictions, but you can’t always know for sure whether the risk will pay off. However, that doesn’t mean that you can’t significantly improve your odds of getting more website traffic by going after targeted website traffic. Go after the people who want what you have and, believe me, you will see some results.
