Archive for September, 2009
The 13 Elements Of A Profitable Salesletter
Posted by: | CommentsRegardless of whether you’re doing internet marketing online or niche marketing, you need the right components on your salesletter like guarantee, sub-headline and so on to improve your immediate conversion.
Here are 13 elements of a salesletter to get flood of sales…
1. Headline: Get your readers attention immediately.
And, to get their attention, you should speak directly to your target audience. One of the ways to do this is to use a pre header, in smaller type, just above the main headline. It’s a bit like shouting out someone’s name in a crowded room. It gets their attention above the hubbub. It says: “To all copywriters . . This is for you – take a look!
It also gives you two shots at getting attention. Here’s an example of a pre heading: “If you haven’t got a million dollar yet . . . read this”
That then leads the reader into your main headline, which should carry the main benefit of the product, preferably with a time scale. For example, “How To Change Your Life In Seven Days As A Copywriter…”.
2. Immediately support the claim made in your headline (which should be as outrageous as the proof will allow), with a testimonial (preferred) or some other proof (such as cheques, bank statements, merchant account screenshots, et cetera)
3. You might have a sub heading, explaining the benefit in more details. After which you gently lead the reader into the body of your letter and build interest by establishing your credibility, showing them you are just like them and demonstrating you have the knowledge/ authority/experience to solve their problem. This is just about the only time you can talk about yourself, rather than the prospect’s problems and desires.
4. Define the problem, sympathies with the reader, and then lay on the agony of the problem in the most graphic terms possible.
5. Introduce the product as the perfect solution. Then, whet the reader’s desire with the product’s benefits and say what these benefits mean to them. For example: This CD player has a digital graphic equalizer (that’s the feature) that means you can adjust the sound profile (that’s the benefit bestowed by the feature) which means you can match the sound to the room, so your favourite music sounds great in any room of your house (that’s the higher level of benefit, demonstrating the product in a way the prospect can personally relate to).
6. Intensify the reader’s desire by showing them testimonials from satisfied customers, which show the product in action. This not only provides proof of your product’s effectiveness, it also provides Social Proof, which reassures the prospect other people have already bought and been satisfied.
7. List any additional items the reader will get as part of the basic package (excluding any time-sensitive bonuses you’re keeping for later). Also plant a scarcity element into the conversation at this stage – or earlier. For example, there are only a certain number of this particular deluxe model available.
8. When the reader is reeling under the full impact of all what he’s going to get, point out that this package is so good they’ll naturally understand that it’s not going to be cheap. Then build further perceived value in the mind of the reader by comparing the cost of some alternative high price solution, like a personal consultation and so on.
Then reveal the price, which will be minimized by comparison with the high price the reader has been made to focus on. Always include a reason why you can offer this product so cheaply, whilst retaining all its virtues. For example, it might be a digital product, so there is no shipping or product cost, so you are happy to pass on the savings to the prospect.
9. Enhance the attractiveness of the offer even more by listing the bonus items they can receive provided they order by a certain deadline. An alternative – and even more effective way is to offer the first X number of buyers the bonuses. This adds a further element of danger.
Why?
Because, with a fixed deadline, the prospect will “put off” ordering until five minutes before your bonus deadline – assuming they don’t forget all together. But by introducing the thought of a scarcity – and an unknown scarcity at that, you really light a fire under your prospect. After all, the more they want the product, the more they think the world and his dog is snapping up the last copy right now!
10. Introduce your guarantee. This should be as generous and as long – 90 days minimum- as you can make it. Try to make sure the customer actually comes out better than when they started. For example, allow them to keep the bonus items, even though they get a full refund. A good strong guarantee will go beyond simply reassuring the customer they aren’t taking a risk. It will also demonstrate your absolute faith in your product.
11. Ask for immediate action by stressing the scarcity factor you already planned back at item 7 and working on the prospect’s self interest by showing what they will lose if they don’t act quickly.
12. Always include a couple of Post Scripts. One restating the main benefit and the other telling the reader of another loss they will suffer if they don’t act right away or another benefit they will gain (peace of mind, once they’ve ordered the product or discovering the secrets five minutes from now – if it’s a downloadable product)
13. Lift letter. It’s always a good idea to include this as a last chance to persuade a wavering prospect. In conventional mail order this would be in the form of an envelope marked “Open only if you are still undecided”. On the internet, this would simply be a “Click here if you’re still undecided” button that takes the prospect to another page on the website.
Either way, the prospect would then see a new letter with all the testimonials listed with a statement to the effect that all these people had gone through the same dilemma as the reader is now doing. But all the people who wrote these testimonials finally ordered the products and were very pleased they did – as the reader will also be delighted . . . It’s also a good idea to restate the guarantee and list the bonuses that will be lost if the reader doesn’t order right away.
It’s sterling and proven rule of getting the customer to take action that they are more motivated by the thought of what they will lose rather than by what they will gain. Forbidden fruit, I suppose.
Get Patric Chan’s internet marketing tips for free today at his website, patricchan.com.
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How To Get Content Idea For Your Online Business
Posted by: | CommentsHave you got stuck with thinking of what to write for your niche? This article will give you the quick and simple way to overcome this…
Let’s say you’re doing niche marketing and you’ve identify your niche as ‘fix relationship problem’. Now you want to create some content to generate traffic from the search engines, social websites, etc.
Here’s how to get the article’s body content — go to Yahoo Answers and search for variations of your keyword. This will tell you what problems people are having and what kind of solutions are being given to them.
If you pay really close attention, you will pick up a couple great titles for articles and a list of different things that you can write about.
Let’s say your niche is “fix relationship problem” — what we are going to do right now is head on over to http://answers.yahoo.com and type in a variation of our keyword, for now we will stick with “relationship problem”.
One of the first threads I see is:
answers.yahoo.com/question/index;_ylt=Ar492YbXt0SqNty7VUZaxmQjzKIX;_ylv=3?qid=1006060207896
Just from the title of the post alone, I can come up with a couple of article titles right off the top of my head.
*How To Tell If Your Love Partner Is Ready
*5 Steps To Start A Serious Relationship
*How To Express Your Feeling To Your Love Partner
Do you see what I am doing here?
You see, online marketing is easy when you know the trick.
I am letting other people who are having problems in this area of their life determine what my content is going to be so that there is not a whole lot of guess work. I do not have to wonder whether or not my content is something that people will want to read. People are already telling me that they are searching for this type of information to help them in their lives and their relationships.
Let’s take a look at the next question and do the same thing. Even though this might seem repetitious on my part, I want to be absolutely certain that by the time you are done reading this technique you will be able to put it aside and carry all of these steps out on your own easily and with confidence that you are doing it correctly.
Now that we have a couple article titles, the next thing we have to do is come up with content for the articles. This is what I like to use Google and my own life experiences for.
You can also read other articles that are in circulation and put your own spin on things. I know that when I read almost any article, when I am done, I have ideas for how I could expand that topic in three different directions. This does take a little bit of creativity on your part, but the more you do it, the easier it will come to you.
We now know how to come up with content to write about, so it is time to put it into action.
Get Patric Chan’s internet marketing tips for free today at his website, patricchan.com.
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How to Step-Up Your Site for Article Marketing
Posted by: | CommentsFor quite some time now, article marketing has been widely recognised as being one of the most effective strategies for online business. This initiative can help to build reputation, as well as providing hyperlinks to your site for the article readers, who may well represent partially qualified leads. The Internet thrives on the presentation of quality information and well written articles can be your organisation’s key contribution. The major search engines value good articles highly, and it’s essential that you compose focused and optimised material for your project.
As soon as you’ve put together a comprehensive list of acceptable keywords for your particular niche, you should then plan out and write your articles according to these requirements. Invest the necessary time to write truly informative pieces which include your keywords, and then ensure that they’re distributed to an array of top notch article directories and blogs across the Internet. Anchor text-based hyperlinks within the article resource boxes should point back to the landing pages, as specified, on your website.
You should keep in mind that you’ll need to concentrate on your website development, in addition to your article content and distribution, as this is just as important in the grand scheme of things. Your website must be adequately optimised to enable you to get the most out of any article marketing campaign, and to ensure this you should concentrate on several areas:
1. Don’t ever forget that the main reason why people visit your webpage is because they’re looking for information. You should not spend too much time on fancy presentation, complex graphics and flash animation, if it detracts from the overall message.
2. The layout of your site must be easy to understand and navigate. Ideally, your visitors should be able to move from one point or page to exactly where they want to be without any confusion, and for the most part, there should be a fairly logical progression with regard to the presentation of your information.
3. Ideally, you should present a separate page for each keyword that you focus on during your article marketing campaign. In this way, the search engines will match the keyword contained in your article’s anchor link with the keyword optimised on each page.
4. Ensure that the content of the page is directly related to the content of the article. Remember, that the reader of the article is being encouraged to visit this webpage by the content of the article itself. He or she should be able to continue this process of discovery, which may be leading them further into your sales funnel!
5. To make sure that the search engines recognise the landing page you have specified as relevant, you should make sure that you:
* Put the exact keywords in the title of your page, as well as in the description.
* Repeat the keywords in the body of the content on the page. It is suggested that you do this to no more than a density of 1%, i.e. 5 times within 500 words of content, so that it appears natural.
* The H1 tag is very important and the keywords should appear here too.
* Specify the keyword and related keywords (sometimes known as secondary keywords) within your meta-data keywords tag.
6. There is increasing evidence that Google is placing a lot of emphasis on synonism and latent semantic indexing. This means that they will be looking for the existence of certain words and phrases within your content, relating back to their large databases of information, so they can accurately judge whether your content is indeed relevant to your primary keywords.
As you roll out your article marketing campaign, there’s a lot to concentrate on. Make the most of each article that you compose and distribute by ensuring that every element of your campaign is optimised. To make sure that you do not miss any of these crucial steps, consider using a Virtual Assistant to make the most of your initiative.
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
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What Is The Definition Of Internet Marketing?
In the recent times it has been heard very loud that people are advertising and marketing their business online but then what exactly is the description of internet marketing?
Don’t take it to be as easy as just designing a website and sending it as an email to some of the people?
Well, yes and no.So far, the definition of what constitutes internet marketing isn’t really set, but there are some things people agree on.The first and the foremost thing is it is not compulsory for you to have a website of your own for internet marketing.It’s very useful, yes, and you’ll get many more customers if you have one.However, you can send out emails, participate in message board discussions, and even join chat rooms to market your products and services without ever making a website.One of the ways of internet marketing that generally never works is spam, even though your mails might be showing them.
There are many other methods that can be helpful other than spamming emails and messages.Sending emails to people regarding your products and services is a good method to advertise but if the receiver is not useful in knowing this, it will not help you anyway.It is essential that you send emails to only those who require knowing about your products.
Commission Blueprint, can be very helpful to know about online marketing.
The next question is how do you send good spam?
Its all based upon how you take it to be.A very good and well known way of getting your site to be recognized is by reading the blogs of other people and then posting comments on it and after than your site link to be added on the area of the name or at the conclusion of the post.This is not spamming actually because you are just responding to something said by someone.These links will help you with online marketing to a great extent, learn this with Commission Blueprint. By writing a comment for someone you are just finding a way to get your website noticed this may be spamming.
By that concept, Internet Marketing itself is spamming?
But then again it is very difficult to comment.Certainly sending mass emails to people who don’t care about your service isn’t useful and a waste, but sometimes posting on message boards and blogs brings people to your site.You can also use networking sites like MySpace and Facebook for Internet Marketing.Starting a profile on these sites for your products or services can bring in hundreds of new customers since these sites have millions of people on them.However, adding people to your friends list just to get your name out there is, to some, more obnoxious spamming that isn’t welcome.This means that you just want your site to become noticeable to various people without irritating them.
This is where you can comment that offline marketing and online marketing are different.Some ways like billboards, flyers and the advertisements in the news papers are more often than not ignored as compared to the friend requests sent on myspace etc.The rule of thumb when it comes to Internet Marketing is that if you are not interested, there is no point in posting.If say your business is about selling sports accessories, there is no point in sending the mails to people who are not interested in sports.At the end it can be said that “do not spam” is the description that holds good here.
To know more you can visit online marketing.
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Should I Build A Brand New Website For My Online Business?
Posted by: | CommentsIt seems like people from around the World are compelled to follow the newest trends, whether it’s fashion, sports, affiliate marketing or pretty much anything else. Websites have become a necessity for everyone pursuing online business ventures. Businesses, individuals, and even kids have built websites for their respective purposes, sometimes for profit, sometimes for entertainment.
What you have to think about, however, before setting up a website, are the factors which must be considered before beginning, such as the actual expenses involved, such as the build itself, the maintenance, use, web hosting and so on.
First of all, when it comes to the expenses, we should always try to find an affordable host, without spending too much or too little. An overly cheap host doesn’t exactly make you think of a credible or reliable company, but it’s still a smart move to look around for a bargain. Also, regarding server/web hosting reliability, there are numerous instances where web hosts haven’t provided the services they had initially assured their clients, and some of them had even shut down completely without any notice to anyone. You should remember this point, because if you want your website to last, reliability and support should be your primary considerations.
The next point, would hiring someone who specialises in website development be affordable? Is this the best option? For really basic websites, there’s nothing wrong with trying to learn a bit of basic coding, or even use a specialised program like Dreamweaver, as it’s really not too tough in most cases. However, when dealing with more complicated websites, and when you want it to work perfectly, taking on professional help is usually the smartest choice. Not only with respect to the design, but for security purposes too, as these are essential factors in any top-notch website development. If this website is also going to be a window to the World for your online business enterprise, then a high level of security would certainly be an issue.
When designing a website, it’s a good idea to choose matching colours. An example of a matching colour theme would be to have a grey background, with very visible words and applicable designs. With the dark theme, stay clear of adding bright colours into this kind of design. Never mix two extremely different colours, such as purple and bright yellow. Of course, it all depends on the intended purpose of the website, but colours such as these, when combined, are simply too striking for someone who wants to appear professional.
Themes should always suit the organisation or rather, the business. If your website is going to be made to cater to online business affiliate sales, it would be prudent to stick to that particular niche, rather than to go with a different theme, such as online gaming.
In most cases, a font type should be used in accordance with the level of formality of the website in question. A basic font would suffice in the majority of instances. Exceptional cases such as graphic design and artistic sites may want to utilise elaborate designs and fonts. Of course, such detail should only be attempted if you know exactly what you’re doing.
Finally, it’s essential to consider our visitors, try to see what way they see – from their perspective. The file sizes and overall resolutions shouldn’t be too big in terms of size. This is to provide maximum compatibility and minimum load time while catering to our visitor’s needs.
So, having given some thought to the things which we need to do before constructing a website, the all-important question is do we actually need one? If developing a website would boost sales or promote something beneficial, then by all means, move forward and make it happen. As always, planning is the key to success in every online business enterprise.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
