Archive for November, 2008
Improve Your Search Engine Rankings Equals Free Traffic
Posted by: | CommentsBefore anything, let’s just clear up what’s meant by a search engine ranking? When an individual uses a search service like Google, Yahoo, MSN or many of the numerous smaller search services, they type in a question, or a request for information – this is called a ’search query’. When they enter that ‘query’ they are then presented by a whole list of results that search service has decided in their mysterious way are relevant search results to the query you want information on. This list of search results is often termed Organic Search Results. These are different to the Sponsored Search Results that often appear down the right hand margin of the search results page, and sometimes can appear at the top of the page shaded in a slightly different background colour.
These ‘Sponsored’ Search Results are simply text ads placed by those who wish to advertise websites that are then linked to the adverts. These advertisers pay to have their adverts appear when certain words or phrases (known as keywords) are typed into the search company’s services. Because the people that place these adverts only actually pay when someone clicks on their specific advert, these search results are often referred to as PPC or pay-per-click results, which is why they are termed ’sponsored’ results, being that they are ‘paid for’ by the advertisers.
Getting positioned (ranked) high with these PPC adverts is a completely specialised area, and one I’ll avoid discussing now as it’s a completely separate subject in itself, as this information now is focused on discussing ways to get highly ranked using the organic search results.
Getting “highly ranked” simply means that when someone types a question or request for information (a ‘query’) into a search service like Google, then the higher up the list towards the page 1 results you can achieve, the greater likelihood there is the person searching will then click on your website as you are possibly one of the first results they’ve found. If you appeared low down the results, say page 12, it’s pretty obvious that the person searching for results is highly unlikely to ever look that far through all the search results, especially when you consider that on each page of search results there is on average about 10 search results, so being on page 12 would mean the person searching would have to scroll through over 100 search results before they even came close to finding your website.
The key is pretty clear – aim to get on page 1 of the search results, and then as high up the page (preferably in the top 3 results), which then gives you the greatest chance that your website will get seen and people will visit it.
The obvious benefit over Organic search results as opposed to Sponsored (PPC) search results is whenever anyone finds your website and clicks on it with in the Organic results list, it costs you nothing! Whereas if you had placed a PPC ad to appear in the Sponsored results list, you have to pay every time someone clicks on your advert (regardless of whether you’ve sold them anything from your website or not).
There is also another great advantage to using Organic search as a way to drive people to your website, as opposed to Sponsored search, and that is the credibility of the results. People entering a ’search query’ will believe that the results that come back via Organic search results are far more credible and genuine to solving what their query relates to then Sponsored search results. The reason for that is most folks are now aware that the Sponsored results are all adverts paid for by the advertisers of those websites, and so they believe that person is paying to get ranked (as in fact they are), which in turn undermines the true value of that search result as credible in the eyes of the person searching “oh, that only appeared on the search results ’cause they paid to be there” is in their minds.
The difference with Organic results is the searcher ‘believes’ that what appears in their organic search results list is true, real and of genuine value to their quest in solving the answer to their query.
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What the Heck is Search Engine Optimization? A Beginners Guide
Posted by: | CommentsIf you are wondering what search engine optimization is and whether or not you need it for your website, you have come to the right place. Search engine optimization is a confusing concept, especially for people who aren’t that computer savvy and who haven’t experienced getting their websites to the top of the search engine results page.
In a sentence, search engine optimization (or SEO) is what you are going to need to get to the top of a search engine’s search results for specific key words. For example, if you are selling magic beans on your search engine optimized website, when someone types in “magic beans” into the search engine, your page is going to come up higher than another business that isn’t search engine optimized. You want your website to be higher up in the search engine rankings because more people will visit your site and buy your beans.
Is search engine optimization difficult? The answer to this question can be yes and no. The answer is yes because there is a lot of competition out there. There may be 30 or 40 other websites selling magic dust and getting yours above all of those websites that have been out there longer is going to take a lot of work. It’s also difficult to know exactly how to get your website to the top. Just putting your website onto to the World Wide Web is not going to necessarily make it a success. You are going to need a solid website, learn how to use keywords properly and understand even more complex calculations about how search engines rank a website.
The answer can also be no, because you can use a search engine optimization firm or company to do the work for you. Sure, it might cost you a lot of money, but it’s going to save you a ton of frustration, a lot of time, and it will probably improve your site with the changes that they make.
Is it even possible to get to the top of Google or Yahoo without doing some sort of SEO? Of course you can, but usually it happens because of hard work. If you suddenly find your business at the number 1 spot, you probably just got really lucky in order to do so.
Search engine optimization doesn’t necessarily have to change your website completely in order to be effective. What it will do is work with what you have, improving your key words and page descriptions to give the search engines what they are looking for.
If search engine optimization is a new term to you, you probably just haven’t stumbled upon it yet, but you will. Too many businesses forget about search engine optimization, which is a big mistake. Keep everything simple and just hire an SEO firm if this is all too complicated for you.
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Blog Promotion The Amazing Power of Good Content
Posted by: | CommentsPlace Articles On Your Own Website
When you have generated several articles either by having them written for you or writing them yourself, you are ready to put them online so that you can start getting readers. The best place to start of course is your own website.
There are several ways you can use articles on your website to attract and keep visitors. In this article, we’ll discuss the benefits of using your articles on your website, what they’ll do for your website traffic, and how to place them for the best results.
Content Is King
In the world of Internet marketing, content is king. Providing a number of articles that are free for your visitors to view, read, and distribute is a great way to increase visibility, improve your website rank, earn more return visitors, and convert more visitors to paying customers.
Content versus pages: Guess which one is more important?
Articles provide quality content for your website. You can have dozens, or even hundreds, of website pages and still not increase your search engine rank if the pages lack content.
You may have heard about the importance of confusing techno-terms like metatags and metadescriptions. These are functions of your website’s HTML coding; hidden text that doesn’t appear on the screen when your site is being viewed. However, these cryptic tags don’t matter as much now as they used to.
Search engine robots, little programs that crawl the web logging every page they find, no longer pay much attention to metatags. More importance is given to a website’s content than all other factors. This is why you work hard. Your hard work and your investment in professional articles pays off. The more content you have on your website, the higher your website ranking will climb.
Your website won’t make it to Google’s top ten the minute you put up your fresh new articles. Search engines take time to update the vast amount of information available on the web. But, the quicker you begin, the quicker you will see results on search engines for your website. Once the information is catalogued, you can remain high in the results.
When content is not enough: You need to build trust with your customers. Some webmasters post a flurry of content to their websites, and then wonder why the business isn’t pouring in. The reason, in a word, is trust.
In order to be a successful Internet marketer, you must build trust. Providing free, high quality information for customers is a step in the right direction, but it is not the be-all and end-all of marketing. The average consumer must be exposed to your business three to seven times before they’ll consider making a purchase.
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Article Writing: Writing For The Internet
Posted by: | CommentsHere are the most pertinent instructions for selecting right approach for writing extremely good pieces of writing on Internet. You have to put up your articles on sale in case you write for money. You must understand your business better than others who are not required to sell their writings. Our focus here will be on skills needed for writing articles instead of qualities required for selling them.
The Foremost Rule You should write according to the taste of your intended reader, not according to your own personal taste. This means that you need to explore, identify, and target your message towards specific readers with specific interests. For instance, in an article on the financial market you can’t target grandmothers looking for designs of knitting. You need to write your message according to the comprehension of target readers. No one will understand even correct stuff until and unless it is presented properly.
Keep this thing in mind that people who browse Internet are impatient and they click off the material promptly, which they dont consider important and pleasing.
Before you even put pen to paper, ask yourself this important question: Who are your readers? You will be able to make a decision about type of article you need to write by answering this question. The article may be of any kind such as technical, marketing or philosophical, all which are dissimilar in nature, which is why you must correctly identify your target audience.
You will be able to make a decision about type of article you need to write by answering this question. The article may be of any kind such as technical, marketing or philosophical. All these types are dissimilar in nature.
The Main Approaches The articles on the Internet can be classified into four wide approaches:
- Writing for Selling- Marketing articles often make effort for selling commodities or services to woo readers to any website. The speed should be obvious instantly and content of marketing remains small in size. Keywords are important for selling as keywords invite your readers, mainly on Internet.
- Technical Writing: This type of writing requires actual facts. The technical aspect is well understood with diagrams. Even if the writing lacks visual aids, descriptions and writing is precise so as to avoid misunderstanding. If you use highly technical words, be aware that a common man would find it difficult to understand. And if the article has more of the style, the people with technical expertise will find it without technical details.
- Trendy Writing: The extensive use of blogs in the recent times has made this writing very popular. The main aspects here are to make the content more appealing and entertaining. This kind of writing should still try to be as straightforward as possible, as well as short and full of quick points. Trendy writing tends to lack details and arguments.
- Intellectual Writing: This writing requires detailed description of a particular field and often makes references from popular books. Intellectual writing is aimed at contributing to a field of study. However, it does not necessarily have to be academic in nature. Good examples of intellectual writing are book reviews and editorial columns.
The Internet is the most popular media for sharing information and, if used in an efficient manner, it can work wonders for you as a reader and writer.
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Blogging Basics
Posted by: | CommentsWhen you are getting your start as a blogger, there are a few important terms which all bloggers must learn. You need to know and understand these important pieces of terminology: blog, web host, domain and platform. After you learn these important terms, you’ll be talking like a blogging pro. When you know how a blog works (and of course, what a blog is), you’ll be able to easily pass your exam in blogging 101.
Blog is a short form of the word weblog. A blog consists of a series of posts which are organized by date. A blog is something like an online diary, but of course your blog can be about anything you like. While the majority of blogs are only text, you can see a lot of video and photo blogs out there as well. You’ll need to know a bit about the technical aspects of setting up your blog to get started.
First, there are platforms. A platform is the software which you’ll use to edit and write your posts and upload them to your blog. Platforms also include tools which you can use to customize the design of your blog; colors, fonts and more elements which can personalize your blog are there for your use.
The next term is web host. A web host refers to the company (or a server owned by that company) which is the “residence” of your blog. Think of it as a sort of file cabinet where the blog posts you write are stored.
Last is domain, which is the address of your blog on the web. This address will usually end in .com.
After learning all of these important blogging terms, you can congratulate yourself for passing your final blogging 101 exam.
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